Events continue to support the town centre BID area in 2024

This year, we are pleased to continue our events initiative, hosting 14 markets and events in the central BID area of Hamilton, aimed at promoting and highlighting the area while attracting new visitors to the town. Driving footfall and adverting the town centre as a vibrant area form key aspects of the current business plan in place to support economic opportunity within the district.

A bumper year for events footfall: 39k additional visitors in 2024!

This year we’re expected in the region of 39k additional visitors to the BID area for our monthly markets, gala days and festive events. This will mark our best year recorded for event footfall, largely due to the success of Hamilton Market which has been trading monthly from March 2024.

Strategic design:

Our events are designed to achieve the following…

  1. Increase visitors numbers on the day of the event
  2. Attract new visitors to the area that otherwise would not visit. This includes event design aimed at specific demographic’s
  3. Draw visitors to a central zone to maximise impact, business visibility across the area
  4. Provide a great visitor experience alongside showcasing the area in support of return visits following event days
  5. Provide a positive and vibrant image of the area as part of the marketing plan

Through increases in footfall, we aim to provide economic opportunity through additional on the day spending and visibility of town centre businesses for post event spending.

Public survey results:

To support our understanding of the potential economic effects of this ongoing initiative, we carried out a survey of event day visitors. (114 responses received / 5.18% of our average additional event attendance per event for the year so far).

Survey findings:

28% of event visitors travel from out with Hamilton to our events

35% of visitors to our events do not normally visit the town

99% of visitors coming to our events spend in the town centre businesses on the day

26.3% of visitors spend in the town centre businesses following event days

£41 is the average spend in the town centre business on event days according to respondents

94% of respondents agree that bringing in more footfall through events is of benefit to the area

We would like to thank our respondents, event visitors, our team, and the town centre businesses and organisations including South Lanarkshire Council for their ongoing support with this initiative.

Getting involved…

There are many ways that businesses and organisations can get directly involved with these initiatives. This includes, exhibiting at events, business showcasing on our event website, offering market day offers as a method to link with our advertising and much more. If you are in the area. for more info / advice on how to maximise this opportunity, get in touch at info@hamiltonbid.org

Community benefit…

In addition to economic benefit, our events provide free to access activities and performances for the community. Our free activities such as kids arts and crafting, cake decorating, face painting and family trails will be accessed by in the region of 3k-5k participants over 14 events in 2024. Our performances will be accessed be an estimated 39k visitors this year through events such as Hamilton Easter Gala, Markets and the Light Switch on. We aim to provide the community with value through our activities, utilising under used spaces and filling them with activity, in turn supporting the town centre visitor experience, dwell time and furthering economic opportunity.

Hamilton Town News

Related Articles

Stay up to date with all of the latest news and events across Hamilton. With exclusive offers available from our BID member businesses, sign up to our newsletter below and be the first to get access to these fantastic offers and much more.

Hamilton Market

Saturday 7th of August Hamilton was the first of four Hamilton BID markets held in the town’s Quarry Street. The...

The day Santa visited our town!

Not even the rain could stop Santa and his wonderful reindeer visiting our Christmas Market! With the parade led by...

CHRISTMAS LIGHTS, PARADES AND PERFORMERS!

This Saturday come into town for Hamilton’s Light Switch on, Parade and Market! We have packed the day with lots...

A Privacy Reminder

In accordance with the current data protection laws, please take a minute to review the Terms & Conditions for using our services. Our terms describe how we use data and the options available to you.