Since its inception in 2012 Hamilton Bid has organised a number of events / projects to improve footfall in the town.
During 2015 Hamilton BID worked with Clyde 1.
We promoted Hamilton through top 10 at ten sponsorship. (15 messages per week for 9 months)
During the bank holiday weekend in May 2015 the BID organised a Food Festival. This 4 day event incorporated 45 stalls, vintage carousel, live music stage, street theatre and a celebrity Chef Tony Singh.
Ha-Ha Hamilton - Ten shows in 9 different venues over a nine day period. The event was launched with a near sell - out gala night at the Townhouse that was recorded for broadcast on STV Children's Appeal that took place in November. During the months leading up to the festival, Hamilton BID appeared twice on the Riverside show to promote the Gala. The aim of the event was to promote Hamilton and attract visitors to the shows. These visitors, in turn, help the evening economy by visiting the local pubs and restaurants.
Christmas Light Switch on - In recent years the light switch on has attracted about 2000 people. This year through the booking of Jedward, footfall was closer to 7.5 / 8000 people in Castle Street. As a BID we see our role as trying to get extra visitors in the town. Its then up to the businesses to turn them into customers. We also paid for the appearance of the craft market and Easy Ski Slope on Quarry Street.
Christmas Advertising Campaign - This year's campaign was aimed at promoting the town and attracting footfall into Hamilton.
This year's campaign consisted of advertising at 4 main railway stations, billboards, Hamilton Advertiser, streetlite posters and bus advertising.
Christmas Leafletting - 34,000 leaflets distributed to homes
Additional Christmas Lights - Following requests from businesses in the town, the BID has paid for additional Christmas lighting on Quarry Place, Cadzow Street and Campbell Street. None of this would have been done without investment from the BID.
Reindeer Parade - The paid again paid for the appearance of Santa and his reindeer together with a live traditional brass band and street theatre acts.
Other Projects that the BID have been involved in : -
Free Wifi Project
Development of derelict land at 18 Quarry Street.
Swipii loyalty card system - we have supplied 20 loyalty card scheme systems that employ Ipad to interested businesses. We offer the system free of charge and have distributed information packs, and loyalty cards to 18000 homes in the Hamilton area.
Business Improvement Grants - The BID has issued 17 grants to the value of £14000 to business who wants to invest in the look of their shop units. These grants have paid for a range of projects like shop front painting, guttering repairs, canopies and signage. This investment of £14k by the BID has generated a £61000 investment from the businesses.
Healthy High Street - The BID is working with local managers of M&S, Boots, EE, Greggs and Santander.
Training - In April the BID organised free social media training for the levy payers in partnership with the team at New College Lanarkshire. We had uptake from a number of businesses in the town and paid for a catch-up session to help these businesses in the early weeks of their social media launch.
Classic Car Show - This year was our record attendance with 138 classic and new cars in the town centre. This included cars from the Parks group of franchises that supported the event. We also paid for live music from a samba band, street theatre, free face painting and balloon modelling for the children.
New style lamppost banners - In May we introduced new larger street banners sporting the Eat, Shop, Play local message. These are aimed at supporting the Hamilton brand and reminding our local inhabitants to support their own town.
Easter Sticker Hunt - a FREE event for children visiting the town.
Business Sector Leaflets - Over the year we have produced leaflets for the following sectors : Restaurants, pubs, cafe and the estate agent sector.
Hamilton BID mobile enabled website - every business has a web page and the opportunity to promote offers.
Car Parking - Meeting with Donald Gibson of SLC parking department in October to discuss the parking provision in the town. We also submitted proposals to the council to consider for introduction in the New year.